Ginza's Latest Attraction: Scuba Divers Dangling From a Skyscraper

Tokyo offers its residents many pleasures, but scuba diving hasn't been one of them, until this week. To launch their latest luxury resorts in Okinawa, InterContinental Hotels Group and its partner in Japan, ANA Hotels, suspended a pair of scuba divers off the Sony Building in Ginza, Tokyo's premier commercial district.

The stunt, orchestrated by McCann Erickson, Tokyo, involves a "diving" performance featuring two professional stuntmen suspended high in the air to feature one of the activities offered at the ANA InterContinental Manza Beach Resort and ANA InterContinental Ishigaki Resort. The joint venture has four other hotels in Tokyo and Yokohama.

The air-diving ballet was launched yesterday, and will be repeated several times daily for four days. Concierges from the two resorts in Okinawa are on hand to offer information about the resorts...[AdvertisingAge]